Money, Mindset and Laws of Attraction
Your Money Mindset Can STOP Your Business Growth in It’s Tracks
Your money mindset is the cornerstone from which all other health and wellness business success is built. If your comfort level with giving and receiving money is off, you can create all the wellness programs you want, but your business success will fall shy of giving you the time, freedom and income you desire.
What I’ve found in my interactions with wellness professionals is that they tend to market to people they know or are close to their immediate circle of friends, co-workers and family members. While this is a great place to start, this mindset doesn’t keep the business growing. Why?
A big part of the reason is how you charge for your services. Most practitioners charge based on what they think people will pay. So, you look around at your current clients and see what they’re paying and then calculate how much money you can bring in based on those rates. But YOU (Your Larger Self) didn’t set the rates. I know. I can already feel the flags being raised!
“What do you mean, set the rates! People won’t come to me if I set my rates higher!”
If lowering your prices is your mantra, your mindset is limiting your growth!
But what if clients would pay more if you cultivated a millionaire mindset instead of a scarcity mindset? What are the possibilities that a thriving wellness business and stronger income stream is sitting right next to your current reality? What if the dreams, hopes and visions you have for your life have been putting down roots when you were busy running at a high rate of speed? You just can’t see them because their view is blocked by a limited mindset?
You pass right by “doing more, faster, longer, harder.” This is a pattern. You’ve been here before. You know you can never work hard enough or long enough to “get there” by giving here all of your attention. Harnessing the laws of attraction for business growth will work for you instead of against you when you align the power of mindset with your actions.
Mindset the New Psychology of Success Shows Us How to Get Out of Our Own Way
It’s not about doing things the way you’ve always done them. Unless you’re 100% satisfied with the outcomes in your personal and business life. Getting the results you want has everything to do with your relationship to money, your mindset and your marketing.
Your business success is already in “escrow” waiting for YOU to catch up. Your Expansive Self knows that there’s a group of people who are energetically connected to what you’re offering.
They are seekers and already willing to pay to get the help they need. They just can’t find you. And you can’t find them because you’ve been looking through the same mindset lense. We all go through this and none of it is your fault. In fact, I see this aspect of growing your business as the part that can foster an even deeper compassion for your clients and prospective clients.
They too are in the mindset vortex. When I managed outpatient mental health departments, 90% of how I helped my staff was helping them conquer mindset matters that kept them from better engaging clients in services. 10% action. 90% mindset. Imagine that!
Your mindset is the cornerstone and bedrock of all of your success. When your mindset is focused on lack, no amount of doing will bring in the clients. The vibe you give off is so loud, no one can hear your marketing messages.
How Do You Break the “Scarcity Mindset” Spell?
You begin by asking yourself these questions:
- Can I slow down and reflect on my mission to serve? Does my mindset allow me to be okay “receiving” from others?
- Are the clients I’m seeing my ideal clients and if not, why?
- Are my marketing messages focused on a “growth mindset” and powerful enough to break through my prospective clients walls?
- Does my marketing focus on me and my training as my primary method of conveying credibility?
- Can I cut myself a break and really breathe into where I am now and have it be good enough?
- On a scale of 1-10, how willing am I to explore how to cultivate a millionaire mindset as a means of attracting more clients, credibility and income?
- How would my money mindset need to change in order for me to accept more success?
Ask yourself these questions to wake up that “part” of yourself that’s already living on the other side of mindset limits and is waving back across the shore to say “It’s great over here. It’s okay to go.”
Website Strategies for Health and Wellness Businesses
Marketing wellness in addition to all of the work you’re doing in your health and wellness business is a tall order. After all, you probably have a website and give out business cards, right? That helps people find your website and learn about you and the helping and healing services you offer.
Your Website Needs to Embody the Hear of Your Message
What if I told you that there’s a way to market with your website that embodies the heart of your service while also building you a wonderful stream of potential clients checking out what you can offer?
You know what a bigger stream of people can do for you. The more people in the stream, the more bites you’ll have on your fishing line (if you have something their hungry for!). The more opportunity to not only get the word out but also land a few big ones while you’re at it. We’re all fishermen and fisherwomen in life. While we like the hunt of it at times, other times it’s just exhausting.
If you’re in business for yourself, you know the long list of roles you play and gauntlet of tasks you perform everyday to keep all the balls in the air. So, it’s vital to have your website working FOR YOU even when you’re too tired to work!
Your Website is the Hub of All Effective Online and Offline Marketing
Your website can be one of the most critical tools in your marketing belt. Your website serves as a platform to share knowledge and tools with your visitors so that they want to pursue a conversation with you about taking the next step.
What we know about a website that brings in lots of visitors and converts them into paying customers, is that many of them aren’t flashy. In fact, they appear to be a basic website, but are very well planned from their very inception.
The business owners and their web developer carefully research keywords for their website to connect to their clients search for help. They review the words and phrases that are used most often online.
Why?
Even local customers search for help online. 66% of them look for a website as a sign of credibility.
Then they weave the website together from valuable keyword threads into a site that serves people at their model of the world. So the website feels like a safe place to land.
This can feel like a disconnect for wellness professionals who are used to using their own comfort language on their website and other marketing pieces.
That’s exactly how I used to market. It felt as if creating the website was a creative expression of who I was. I shared the many modalities that I was trained in and led from my own perspective. Back then, I just didn’t see how the words I used on my website was a way of honoring the journeys of those I most wanted to serve.
The truth is that most clients don’t search for the name of what you do or your specific training.
Use Client-Backed Keywords on Your Website To Attract Clients on Autopilot
They search using words that express the pain and frustration they’re having in life. For instance, a top keyword phrase is: “how to reduce stress.”
If you can convey that you can help someone reduce stress without going too much into your methods and training, and stay focused on their “lived reality” in your marketing message, you’re more than half-way home. How you use the keywords on your website and where you place them is both an art and a science.
Using the client’s language and writing your website pages as if you were sitting in the room teaching your client face to face will help visitors get off the fence and say yes to exploring a helping relationship with you.
They’ll sense from your words and examples that you really do understand and they’ll feel as if your hand is reach out across the web to them. It won’t matter if they’re a local client you’ll see in your practice or long-distance client. They’ll feel seen and heard. And that’s priceless.
If you’d like to know how you can find and utilize the keywords to make your website a client attraction asset in your business, just leave a comment below. I’d love to hear who you’re serving and how you serve people in your specialty.
To Your Prosperity,
Darlene
Welcome to Wellness Marketing Warriors!
Whether you’re a Therapist, Wellness Coach, EFT Practitioner, Energy/Light Worker or Spiritual Coach this site is dedicated to the joyful success of your wellness business. The work you do is extremely powerful in helping to heal the world. You touch your client’s lives and they touch others. You’re the pebble in the pond sending ripples of light across the lives of many you’ll never meet.
If you’re the pebble in the pond, you would think that clients would be flocking to you. But they’re not. It seems like something is missing, but what? While you’ve been a role juggling, multi-tasking maven it’s no wonder your marketing strategy didn’t even make it on the list.
Know this: If your wonderful healing services don’t have the right kind of marketing, you can’t work hard enough or long enough to make up for it. Helping you to learn the art and science of marketing wellness is at the heart of this blog. Drop me a line and let me know what kind of wellness business you have and what your vision is. I’d love to get to know about you.
Darlene