Choose The Domain Name That Attracts The Most Clients
Do you ever wonder why you’re not getting more leads from your website? You picked the domain name that represents what you love and you’ve put your heart into it.
If you’re like most of us called to serve others, you have a mile-wide passion that influences every business decision you make including the domain name you chose.
I picked (what I thought) was a powerful top level domain for my first site, www.spiritafire.com. When that didn’t work out, I felt frustrated, so I picked the domain name, www.awakeningrecoverychampions.com.
Both sites were dedicated to serving others. In both cases, I networked my butt off. I put my heart and soul into both sites, but the incoming clients were slim to none. Needless to say, I was heart-broken. I began to feel as if having my own business would never work out. Just like you, I was using the www.IMadeThisUpInMyOwnMind.com approach instead of stepping out of my own comfort zone.
How Your Natural Health Business Can Reach Beyond Your Clients Invisible Wellness Barriers
When you have a natural health business, it’s important to look at the whole being. While you may be providing physical products and support to clients, their mental and emotional states may be silently undermining their progress. Sometimes I think of it like the tip of an iceberg. The part you see is 30%, but 70% of the land mass is below sea level.
How often have you seen your clients experience quick health results after being infused with healthy foods, herbal supplements or essential oils only to then come up against invisible barriers that short-circuit their full recovery?
Years ago I remember sitting in an office with a provider in a natural health business. I had seen her for 8 or 9 sessions and on the 10th visit she asked me if I really wanted to be well. I had just told her that I was doing what she asked, but I wasn’t getting the results.
I already felt vulnerable telling her I was stuck and her words felt like a slap in the face.
I was “doing” everything she asked me to do, but was still stuck. I did want to be well, but didn’t realize that this new approach triggered an inner limit within me. I told her that I did want to be well, but she said I must have been “doing” something wrong. It was hard to imagine that I was doing something wrong when I was “doing” everything I could.
I later found a provider who could work with me on a mind; body, spirit level. She helped me to zero in on a belief that I didn’t deserve to be healthy. That belief represented 70% of my energy and it was trapped beneath sea level.
This new provider had enough tools of her own so that she didn’t tell me what “I should do” nor did she point any blame my way. Instead she asked me remarkable questions that helped me access the parts of myself that already knew how to heal. It was shortly after that my health quickly soared!
I was reading an informative article about Rethinking Cancer by Linda Sechrist, Senior Staff Writer for Natural Awakenings Magazine. The Naturopathic Doctor, Judy Seeger she quoted, summed it up perfectly:
“I talk to people who do all the right things to improve their biochemistry, but without an emotional detox and spiritual connection to something larger than themselves, their healing process tends to stall.”
Providing solutions in a natural health business requires this kind of holistic approach. Whether you’re meeting with a client, blogging or writing an article, always try to touch their hearts, minds, bodies and spirits.
The Financial Health of Your Natural Health Business is a Core Aspect of Your Wellness
As human beings, we are more than our biochemistry and so are our helping businesses. What we do to help heal the body, mind and spirit of our businesses helps to heal us as well. Using a holistic approach for our life’s work is as vital as using it with our clients. Our financial health tips the balance in every dimension of wellness.
As I share a few questions with you about engaging your clients, think how this line of questioning may also benefit you as you examine the health of your business.
While it does make sense to wonder if a person is blocking their improvement, it’s important to phrase questions in a way that invites them into an exploration rather than directly challenging their intent.
- Try asking: “Have you had the experience of improving previously and then coming up against this same limit?” Invite them to tell you more to get a sense of what’s at stake if they overcome the barrier. You’ll discover the belief and fears that hold the problem in place.
- Ask them: “Can you think of a time when you overcame this barrier even once to accomplish something you felt really passionate about?” If they did, you can help them transfer this skill into the current situation.
- If they haven’t had even one experience, ask them to describe any limit they’ve overcome and invite them to tell you how they managed to change their thoughts, feelings or behaviors. You’ll learn the clues to get below the tip of the iceberg in your work with them.
We’re all wired a certain way and we’re all deeply seeking someone to help us unlock and access our inner wisdom in solving our problems.
In a nutshell, this approach is about having the right questions instead of having the right answers.
I later realized that the natural health provider I met with didn’t have the right answers for me. In my work with serving helpers and healers over the years, I noticed that same theme come up again and again.
When a roadblock was encountered, fingers were pointed at the client. “They didn’t want to be well. They weren’t committed to change. They weren’t working as hard as their providers and so on.” I joined in with them years ago when I was first started out, because I didn’t know either. I just knew something felt wrong about judging them as not wanting to be well.
Take the Road Less Traveled In Your Natural Health Business
I started reading M. Scott Peck’s The Road Less Traveled along with examining my own personal experiences, and my focus became centered on helping to change the culture of the mental health industry.
In the years I spent training and consulting with organizations and staff, I discovered that staff didn’t know what else to say or do. They had come up against their own limit. They were stuck. We all get stuck. It’s part of being human, but like Judy Seeger says “sometimes we need to have an emotional detox and connect to something larger than ourselves.”
I hope you’re doing that for yourself. Nothing is more important than you getting your needs met so that you can better serve your community. Overcoming the roadblocks in your natural health business can be a heavy load when you carry it all by yourself.
Trying to “keep all the balls in the air” keeps you focused on the “doing” doesn’t it?
Don’t forget to nurture your “Being” by working with someone who will ask you the right questions to help you unlock your full potential and nurture your spirit while they’re at it.
It just may turn out that good medicine for our clients is good medicine for our businesses, too.
To Your Success,
How to Write Client Attracting Blog Posts
Have a blog to attract clients to your business?
That’s great news for the success of your business. Whether looking for local or online customers, blog posts are like the roots of a solid client attraction plan. They need to go deep and wide for upward growth.
Tom Crawford outlines a great engaging format for blog posts to help you connect better with your readers. Check out his full article at: http://tom-crawford.com/structure-engaging-blog-posts/.
Tom recommends that we engage our readers in 5 sequential stages in all of our blog posts.
Before I share his concepts, I would like to encourage you to write to ONE person in your niche market.
#1 – Attention Grabbing Blog Posts Rule
The most important part of your blog posts?
Your headline should speak immediately to the desires and worries of your specific market.
If you’re marketing to women trying to save their struggling marriages, you might take a keyword phrase like “save your marriage”, and create a couple of blog posts like these:
“How to Save Your Marriage in 3 Simple Steps”
“How to Save Your Marriage Before It’s Too Late.”
#2 – Great Blog Posts Hook Your Readers
Tom says that the hook is about engaging readers with a story. I agree. Stories have a way of drawing readers closer to us.
When I first started it was hard for me to do this, I hadn’t yet let go of the idea of marketing to everyone (I was afraid of missing out on someone – that darned scarcity thinking snuck up on me!), so my language was vague in my blog posts and marketing.
Looking back, I now know that I hit my Upper Limit (discomfort with becoming vulnerable to my readers and choosing one group to serve).
I like to encourage my clients to engage through the art of asking facilitative questions.
Ask questions that recognize and validate the top concerns of your audience. “Do you wake up in the middle of the night thinking about how to connect with your husband?” When you ask these kind of questions in your blog posts, you capture the heart of your ideal clients concerns.
#3 – Demonstrate a Problem in All Blog Posts
The problem you discuss has to address the most pressing issues of your niche market. If you’re not clear on EXACTLY who your market is, the problem you describe in blog posts will be too general to be perceived as valuable.
This is a reminder that our writing needs to be all about them and not our own ideas. The clues to what your readers most want lie in the groups they visit online and the keywords they use to find them. Make it a practice to visit your competition’s websites and read their blog posts for ideas to stimulate your own thought processes.
#4 – The Solution
Tom says that you need to offer a specific solution to the problem raised earlier. For best results, briefly describe ONE concept about how your reader can save their marriage. You could also do a list in some of your blog posts with one to three ideas on how they can help their marriage. The idea is to keep it focused without overwhelming.
#5 – Wrap Up
Do you want the reader to leave comments?
If so, then make sure you leave a “Call to Action”. “I’d love to hear your take on this post. Please let me know what most resonated with you by leaving your comments below.” This is a great way to start getting blog posts populated with comments from readers.
If you want them to click a link, “Click Here for additional Tools” to help them on their journey toward ________ (fill in their specific health, wellness or life issue).
Have a Free Report?
Ensure Your Blog Posts Offer a Free Report in Exchange for Email Addresses
This step alone will help you nurture your relationships through your email marketing outreach.
Don’t Fear a “Call To Action” in your blog posts. In my experience successful marketing outreach is marinated in heart based marketing.
I always taught my mental health teams to use marketing so they could engage diverse clients at different stages of change. Sometimes people who need help, need that extra little push or tug and that’s the beauty of the “Call to Action” when delivered correctly in your blog posts.
Serving is about stepping outside your comfort zone and asking your prospects to come closer to a solution …. One step and one click at a time.
I’d love to hear your comments on how these steps will help you reach out to the people who need your solutions. Leave your comments below and I’ll be in touch.
P.S. Read Tom’s Full Article At: http://tom-crawford.com/structure-engaging-blog-posts/
I just got back from the DoTERRA International Convention in Salt Lake City, Utah. I met the most remarkable people helping their clients heal, but they couldn’t find enough clients to grow their businesses. I talked to them about choosing a target audience (a specific group of people to serve). Almost all of them said that they didn’t want to narrow themselves down. Almost everyone I’ve worked with has had this misconception.
Many Holistic and Wellness Professionals, Energy Workers and Spiritual Entrepreneurs don’t like categories. We’ve spent our lives divorcing ourselves from limiting labels. Unfortunately for us, the average human being thinks in terms of categories!
If you want to attract a steady stream of clients, all you need to do is choose a target audience. I know I’m talking crazy now! Those of us drawn to helping and healing LOVE DIVERSITY! However, think of the position you’re putting the universe in. It just doesn’t know what you want, so you get sporadic results. If the universe were a person, it’s head would be spinning! Once you choose, the universe knows what you’re looking for and can send people your way. That’s how it works from an attraction point of view.
If you need more practical evidence, let’s look at how the average human being processes generalized information. You: “I help people who would like to have a healthier lifestyle.” Potential Client’s Inner Conversation: I’d like to be healthier but I just don’t have the time or the money right now. Eyes glaze over and they nod politely or engage in light social conversation about it. Meanwhile your holistic healing business waits.
If you chose to serve mom’s you might tell the potential client: “I help mom’s with diabetes improve their insulin response and maintain a healthy weight (specific group of people + their biggest and most painful problem which is your niche).”
Now your potential client can think in terms of whether this is a fit for them. In addition, they also now have the opportunity to market your business for you. Their minds will then search for the people in their lives with diabetes. When they take your card they can share it with folks in your target market.
They may say, “My cousin isn’t a mom but she could sure use your help. She has diabetes and struggles with her weight. Do you think you could talk to her?” Bingo. Your specificity has triggered your listener’s neural pathway for people they love who have diabetes! You now have a live candidate that doesn’t exactly fit your criteria, but you still have permission to say yes if you want!
The Paradox: If you want to have more clients you need to choose a specific, easily identifiable target audience who have a clearly identified pain in their lives. You target all your marketing for their eyes only. They are not a target, your marketing becomes like a laser beam and your wellness services become recognizable to others.
Yes, I am asking a lot of you!
Choosing was THE HARDEST THING I EVER DID IN MY BUSINESS! I spent 3 years not nailing myself down to a specific group! That’s how I know the pain you’re experiencing.
I felt like I just couldn’t get off the ground and I didn’t get it until I finally agreed to step outside of my known world and accept some help from others who already broke this hypnotic trance.
If you have a great passion for what you know you can do for your clients, but need more of them walking through your door, then this information is meant for you!
Here’s the Reader’s Digest formula for finding your Authentic Audience:
- Identify your top 3 motivations in life.
- Write a list of all the people you absolutely LOVED working with.
- Identify the common threads among them.
- Do online and local research and try to find them in groups, forums, blogs.
- Learn about their biggest and most painful problem.
- Shape your work and craft your language around solving their problem (Niche).
- Talk to them online and in local groups and build rapport and relationships.
- Then and only then, share your solutions with them.
- Don’t give all of your solutions away. Just give enough to be helpful so they will feel motivated to come back for more.
If you would like to learn more about how you can use these steps to get clients knocking on your door, feel free to be in touch. You have a gift to share and your audience is already waiting!