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Health Coaching Business: Evolving Like the Seasons
Each Spring my business & I go through a rebirth and so do the health coaching businesses I serve.
It never fails, because that’s how my spirit rolls. Like a caterpillar emerging from a cocoon, there’s a quickening that bubbles up from the deep and we feel called to rise higher than we have before…and it pushes our edges and comfort zones in a big way.
What about you?
Are you ready to rise up and break out of your “health coaching business” cocoon and don new wings?
If so, you’re right where you need to be, because we all need help transitioning from slow to grow. In fact, I wrote a Spring Rebirth poem back in March 2011 and it just resurfaced.
You know, emergence is just as tough for us as it is for the Daffodil peeking out to see if it’s safe to go full bloom in the early Spring season.
Becoming highly visible in your health coaching business feels risky, because it stirs up all of the inner barriers and voices that say:
“You’ll never amount to anything. Who are you to charge money for these services? Who are you to offering coaching and healing services? What if they judge me? No one wants to pay for these kind of services.”
What Will Be Born In Your Health Coaching Business This Spring?
I get it. When I started my initial coaching business it was pretty scary and I was flooded with self-doubt and fears that were so overpowering.
But new gifts emerge in the midst of struggle. Back in the Winter of 2010/2011 when I almost gave up on my dream, this poem flowed through me and onto the paper.
I hope it inspires you to honor your journey and to “listen” and “watch” for what’s being born in your healing & coaching business.
“Beneath heavy fall leaves
Accumulating layers of winter’s piercing cold snow
I slipped into a deep state of mourning
While winds swept across me
Racing their way to the ends of the earth.
For a long time I braced myself against them
They threatened my familiar landscape
Then slowly but not easily,
Parts of me started to give way and surrender
It was a deep, deep descent
The Hand of Life flowed over me like a great river
and it made me “own” my limiting beliefs
As if I swallowed them whole
Before freezing into a solid river of ice.
Until at last the leaves, snow, ice and winds became me.
As I lay still and quiet
Below the level of conscious awareness
Pieces of me began shifting and forming
Into mysterious colorful collages and shapes
While tiny melting trickles flitted across my frozen wings…
Water crystal possibilities
Glimmered beneath my surface in the pre-dawn of Spring.
Yet again, I pushed against it.
How I now longed to just lie still beneath the safe blankets
And not be pulled back into the busy dance again
Still dreaming and dozing in the Netherland folds between worlds
I resisted the process of Life carving and widening my parameters into the unknown.
Yet my ears could not help but hear whispers…
A crackling in the inner sanctuary of my soul,
A charging of each cell with fresh new baby green
Foretelling a gathering of all my discordant pieces into a solid whole.
Slowly my eyes started to open absorbing flickering sunlight
And my chest rose higher with each breath
While my body swirled as if in a primal vortex
Transfusing dark, rich nourishing blood from the tips of my deepened roots.
Like a great ancient stalk of maize
I witnessed that I was silently growing roots downward first
Before winding, reaching and emerging new from the dark rich soil of earth
Dripping with unfamiliarity and intrigue.
What would I become this time?
What new senses would reveal themselves
After looking through brand new eyes
Having been reclaimed, ignited and resurrected?
Would there be nuances that showed up in my mirror or that only others could see and report back to me?
Would I hear myself speaking things that
Had not ever occurred to me before?
Would the trees, ocean and stars whisper through my heart
Beating with love and reverence for all people and events no matter what their appearance?
What would the Hand of Life
Paint across my canvas this time around?
As I wondered, I knelt in my heart
Seeds had long ago been planted
In the “garden of my soul”
Waiting for the courage to say YES!
Show me my life
Broaden my reach
Extend my wings
I am willing and ready
To be reborn once again this Spring.”
If You’ve Been on The Brink of Giving Up on Your Health Coaching Business…
…Because of lack of clients, money, time you’re right on the brink of a healing health coaching business breakthrough.
I want to encourage you to stay the course and OPEN to what’s emerging, so you don’t miss what you’re being asked to reconcile during this powerful right of passage.
As for me, back in Spring of 2011 I was walking between 2 worlds…
- One foot in the world of “meant to be” that encouraged me to accept the struggles as final until a “sign” showed up to release me
- The other foot in the world of “I’m a collaborator with Life” that encouraged me to recognize my struggles were based on my own fears and limits and had nothing to do with what God/Spirit had planned for me
For those of us who are spiritually passionate, categorizing business obstacles as “meant to be” can keep us from creating our lives and upgrading our healing & “health coaching business” skills.
My breakthrough came after I channeled this poem and started partnering with solid heart-based mentors to help me cultivate new skills instead of trying to do everything on my own.
It turns out that trying to grow a business alone or from a program isn’t the best method for those of us who learn and grow through relationships.
Get the support you need to grow your skills, so you don’t mistake a solvable problem for “meant to be.”
Would you like more business inspiration?
Reach out to me HERE.
Let us support the rebirth of your health coaching business today!
Darlene Karpaski, MA, NBCCH
Wellness Marketing Warriors
Creator of the Profitable Practice Success System
Ideal Clients Come From Putting Your Energy First
What if attracting your ideal clients was incredibly easy?
You know like pouring a glass of water.
What would it feel like to have prospective clients find you and pay higher fees for your transformational work?
In a few moments, you’ll learn 7 keys to attracting “ideal clients” that will pay well for transformational services.
Imagine working ONLY with “ideal client’s” who already value you and your unique expertise?
No convincing or prodding…
…Immediate recognition and rapport when they land on your site or meet you in person.
Ideal Clients Pay Higher Fees
Okay, so now it’s getting good, right?
Ideal clients pay premium fees for your services because they perceive you as a highly credible expert who deeply values their unique struggle.
You get paid higher fees for the same work from clients who can’t wait to learn from you, because you’ve come from the center of your soul in your marketing.
More than traditional training-based credibility, “ideal clients” are looking for connection. They need to know you’ve walked a mile in their shoes and know how to navigate the bumpy transitions from suffering to freedom.
Communicating soul to soul is what builds credibility in their eyes.
“Everyone marketing” is a recipe to attract folks who are in a state of lack and will fight you every step of the way to sign on.
It’s the BIGGEST mistake I see incredibly gifted coaches, energy medicine and holistic practitioners making.
What’s worse is that you may be actually repelling “ideal clients,” because they can’t SEE or HEAR how valuable your services are.
No matter what you say or how you say it, they don’t resonate at your frequency…YET.
Rule of Thumb: If you find yourself leaning toward a prospective client to try to get them to understand why they need what you’ve got, a warning bell should go off.
Don’t let yourself go to that place. It undermines your energy and makes you less attractive to clients.
It’s a terrible way to flush your energy and light down the drain! And I’m standing for your beauty and brilliance!
Your ideal clients are out there.
You just need to trust that everything happens on an energy level first and that learning how to communicate your story is step one.
Ideal Clients Will Boost Your Productivity
The process of getting clear on whom to serve is an “I’m taking care of me first” move.
It’s taking care of you, because you get paid well to work with ideal clients who inspire you to new heights and energize your mission.
Imagine your business as a prosperity producing joy!
Imagine setting your business up to serve you instead of serving it!
Doesn’t that sound luscious?
Listen to what happened with Karen after participating in the Soul Niche Success System:
Karen had a 45% boost in new clients in just 6 weeks!
As a result, her confidence was up and she recognized that her ideal clients are:
- Motivated to do the work between sessions
- Curious to learn self-care tools
- Like to use energy medicine and other non-traditional treatments
- Women who have a history of anxiety resulting from parental trauma
- Ready to leave the identity of “victim” behind them
- Clients who ENERGIZE her
When you work with ideal clients, they are thrilled to be working with someone who really gets them.
It’s like getting paid to do what you love…
Narrowing down your ideal clients is the hardest thing for many heart-based Coaches and Energy Medicine Practitioner’s, but it’s the most loving action you can take to support your dreams and your family.
You need to speak the special love language of your “ideal clients” so they’re magnetically drawn to you.
Grateful, motivated high-paying “ideal clients” will seek you out when you know yourself and your unique gifts in this world.
Newsflash: Your gifts aren’t your skills. Your gifts come from what you were born with and what you gathered through overcoming challenging life events.
Consciously Attract Your “Ideal Clients”
What if new ideal clients connected with you simply through the power of your “consciousness” allowing you to have more free time to do what you love?
“Consciousness” sounds like a fuzzy business concept, but it’s the ONE thing that makes a difference in attracting and serving your ideal clients.
“Conscious business”, explains Fred Kofman Author of “Conscious Business: How to Build Value through Values, means finding your passion and expressing your essential values through your work.”
Ideal Clients Value What You Value
If you’ve been trying to attract clients – any clients, it’s like trying to flag down an airplane with a tiny penlight.
It’s just not bright enough for anyone to notice.
That’s why step one of my Soul Niche Success System begins with helping you clarify your Mission, Vision & Values in a powerful experiential process.
It amplifies your gifts and sets the stage for your becoming highly aware of “ideal clients” who will to create a movement around your mission.
The clearer you are on your values, what matters most to YOU, the easier it is to get new ideal clients in your coaching practice or healing business.
Every marketing article talks about focusing on your client and speaking their language.
Love that advice IF you’ve already clarified who you are FIRST.
If you aren’t clear on which YOU will lead your marketing, then your messages will “leak” uncertainty and ambivalence. You know what I’m talking about, because you are diversity within!
You are an amazing and talented soul who has a wealth of gifts, but unless you know what makes you ONE of a kind as healer, teacher, coach and energy medicine practitioner, you have a match but no kindling.
That’s why I always teach my clients to honor their “diverse and creative gifts” in particular places in their businesses, so your message is clear and credible in the eyes of those who need you most.
In fact, the easiest way to attract “ideal clients” is by getting conscious of what matters most to you.
Raising your consciousness means getting under the hood and into your inner psychology and into the heart of your mission.
Who are you and what makes you tick?
What did you come here to do?
How can you become financially free through your contributions?
How To Easily Attract Ideal Clients?
- Stop marketing to “everyone.” You’re not an “everyone” and you would balk if someone said you were. So stop thinking of prospective clients as “anyone!”
Stop spending money and time on your website until you get clear on your ideal clients and create marketing messages that laser focus in on their needs.
- You have unique gifts that fit like “lock and key” with the clients YOU were born to serve; Your Soul Niche.
Take the steps to unleash your hidden gifts so you can identify your Soul Niche and take your place in the healing revolution!
Your gifts are the heart of creating a grander impact in the world and freedom to live life on your terms.
- Choose to only work with ideal clients who are not only willing to pay you, but who will also enhance & boost your energy.
It’s like getting paid twice and it’s so much fun! When giving and receiving flow, miracles take place in both lives.
- Tap into Your Soul Gifts: Look at the situations where you’ve had to overcome traumatic situations in your life.
I have always found that the scars we carry reveal our greatest vulnerabilities as well as our greatest untapped strengths. I call these your Soul Gifts. They are the building blocks of an irresistible online presence and getting paid what you’re worth.
- Ask yourself “Who are my favorite clients?” Write a list of them and notice what they have in common. Certain age group, gender, profession, and personality type, line of work.
Use that as part of your screening process. Notice your energy when you think of them. Then think of a client that isn’t ideal for you. What’s different? Knowing what to screen in and out is key to telling the Universe that you’re ready for ideal clients in your life.
- Choose To Create Mutuality: Remember when you do “Discovery Sessions,” clients aren’t just interviewing you.
This is your opportunity to interview for clients who are aligned with what you’re creating in this world – not just for others, but also for you and your family.
Choosing only ideal clients honors you and the prospective client and puts the Universe on notice that you are ready to receive what you’ve been asking for.
- Create higher income levels by honoring the speed of spirit: When you compromise to “just get a paying client,” you are stopping the flow of money, because you’re coming from constriction.
You’ll get “there” much faster if you slow down and gather your internal resources. That was my secret to rapidly re-organizing broken businesses into profitable ones.
When your clear on your goal and how you want to roll, you’ll have an easy time attracting high-end ideal clients to work with you.
Trust your inner light and UNIQUE purpose in this world. You have what it takes.
Be aware of chasing 6 & 7 figure promises online and throwing yourself into endless marketing activity without getting your foundation straight first.
Remember who you are and what you know.
There’s no one else like you in this world.
There will never be another soul like you.
You know more than you think you do.
Follow your instincts and your “ideal clients” will follow you.
Love & Light,
Have you been a driving force in your quest to attract more clients? Working a JOB, caring for family and possibly parents too, you also apply that same level of energy to attracting clients into your business.
It can be taxing and disappointing when all of your efforts don’t lead to a big breakthrough in your business.
Years before I found Ho’ Oponopono, I threw everything I had at finding clients. I was taking care of my aging parents long distance, working in a full-time psychotherapy and then director position, managing a disability AND trying to build my business.
I had everything neatly lined up in a system of activities that were held together by my sheer willpower to keep it all going. I knew there had to be a way to get more clients so I networked, handed out cards etc.
Does this sound familiar?
The missing element it turned out to be was the focus on my own wellness.
HoOponopono Helps Tame the “Dragons” On the Path to Success
It turns out it didn’t matter how hard I pushed, pulled and worked to try to get client attraction on auto-pilot. There just weren’t enough “chance encounters” to meet the people who needed what I offered because I was a wild, multi-tasking action-oriented force on the planet (with no time to network!)
Holidays are over and you’ve survived the people, places and things that kept you so busy focused on others. Now, 7 days into 2014, it’s time to launch a vision of amazing results for your business.
You’re a Coach, Therapist, Aromatherapist, Reiki Master, Nutrition Pro or Spiritual Entrepreneur. You’ve held presentations, networked and worked your magic with friends and family keeping the channels open for people to sign up for services.
If you’re anything like me and almost all the healing practitioner’s I hang out with, then you know how tempting it is to launch into resolutions and take massive action in the new year TO MAKE THINGS HAPPEN.
It’s the way of the business world.
While it’s very true that wellness and healing ARE businesses if they are to succeed, it’s also very true that they need to be pruned and re-potted from time to time. For me, early into the New Year is prime time.
Take stock of your business and ask yourself if you’re really living your mission on as large a scale as you really want to. Then pull out a piece of paper and get real honest about how many times you’ve presented your business to someone only to have them say: “I can’t afford it. It’s not a good time.”
If you’re like the rest of us healer types, then you know hearing this over and over just wears down the soul.
But I’m a firm believer that the things that can wear down the soul can also have the seeds of healing built right into them just like a good homeopathic remedy.
It’s time to stop re-playing what went wrong and start to let that worn down feeling remind us of WHY we really want to be successful in helping others mend, heal, re-create themselves. We get to make new choices in 2014.
We don’t have to do it all alone. We can try new things. We can stop trying to be all things to all people and get really focused on who we’re really, really meant to serve. Clue: it’s similar to the seeds of the problem carry seeds of the solution.
Reach back across time to another place in your life when you were healing from a loss, a trauma, a health issue or relationship conflict. Visualize what it felt like to be in the problem. Then visualize yourself when you started to find solutions and you started on the road to healing. You began to feel hope and your desires for more started to stir.
This is the same kind of vision you can have for your business. You can magnetize your business and see yourself serving the people who most need your help. People who have struggled with the same issues.
You can further magnetize your good by visualizing yourself stepping up to say yes to healing what ails your business. There’s no blame. There’s only the knowing that we are given these challenging problems, so that we may use them as part of our spiritual evolution.
If you allow it, you can magnetize the business of your dreams and let it carve a strong new path through your soul.
For information on how you can grow your holistic, health and wellness business, contact me today.
T. Harv Eker says: “Fear is the most expensive habit we have.”
Those words rang true for me when I considered all of the barriers I’ve faced with starting businesses as a holistic entrepreneur.
Fear used to cost me thousands in asking for a raise, planning rates for my services and in holding onto people, places and things that didn’t serve me anymore. Fear can keep you frozen in a no man’s land unable to do it all yourself and unable to reach out for help.
When we start a business of any kind, all of our fears and anxieties come slithering from under the bed out into the open. Often glaring back at us with each step we try to take. Fighting is futile. Avoidance just fuels it.
Something amazing happens when holistic entrepreneurs say “YES” to fear
When we acknowledge fear with loving eyes and a full heart, it starts to melt a little. It’s been like a life long companion through thick and thin. In its own way its been trying to protect us. But it often ends up short-circuiting our path to greater success.
But there comes a time for us to stand up and “Not Fight” but to say “YES” and embrace it like the little child it often represents. Those of us called into the healing fields have faced enormous fears and challenges in our finances, health and relationships while we’ve managed to care for and support so many others. So, imagine if there were a way for us to transform our fears. After all, having a thriving wellness business requires our inner resolve as much as our outer actions.
Holistic Entrepreneurs Who Succeed in business face with their ‘stuff.’
If we spend our energy trying to dismantle it before we move ahead, we don’t. We get entangled in it and can’t get free. What we resist persists. So, when we resist it, we become the fear and it shows up in every business conversation, email and service we provide. What we pay attention to grows so we have to be careful not to water the weeds!
Our clients are interpersonal detectives. They sense who we are before we ever say a word. To draw clients to us, we have to get real and get creative with our fear management, so we can allow new dimensions of ourselves to shine forth.
Holistic Entrepreneurs Navigate Dark Nights of the Soul
“The only way out is through” is what psychiatrist Fritz Perls always said. I think he had it right.
One of the best ways I know how to get ‘through’ to a wellness business that rocks, is to use the ‘Access Consciousness (founded by Gary Douglas)’ questions. When confronted with yet another business tool that is enormously complex or intimidating, I call upon the questions.
I want to share them with you so you can allow the process to bring ease and flow into your client attraction endeavors.
It’s important to keep in mind that when you ask the questions, you don’t answer them yourself. You remove your monkey mind chatter and let the universe show you the way. Yes, I am very much talking about getting out of our own way!
Here’s 3 of my favorite Access Consciousness questions:
- How does it get any better than this?
- What would it take for ___ to show up?
- What would it take for _____ to turn out far greater than I could imagine?
Start using them throughout the day when faced with your fears and negative judgments and watch what happens!