Let Webinars Build Your “High-Ticket” Business
If you’ve been burning the midnight oil producing content the “traditional way,” have you wondered at all about how you could get your life back? If you’re ready to quadruple your productivity and profits, then it’s time to employ the power of webinars.
You can sell anything on webinars from products, services, coaching, mastermind courses, health training etc.
What you may not know is that you can also use webinars to create products.
That’s right, you can go from rough idea and outline to a product, new videos, blog posts, email content and a source of income in a few weeks with webinars.
How Busy Life Coaches Use Webinars to Create Products
Instead of promoting a packaged coaching product, life coaches and wellness coaches benefit most from using a ready, fire, aim approach.
How does that work? Instead of spending months creating a product to sell (in your spare time – ha, ha!), let webinars help you create your work.
Consider selling 3 hours of live webinar training to the participants after delivering supremely relevant and actionable free content during the sales webinar.
You know you could coach from your sleep, so why not pull the jump cord and go for it?
All you need to do is set up a rough outline of content and then deliver for 25 minutes. After that, the participants will keep the ball going with questions and concerns.
It does help to have a skilled webinar facilitator on the webinar with you, so they can help take the production and sales offer off of your shoulders.
That way you can have a single-minded focus on your content and clients.
Next, make sure you RECORD your webinars, so you can chunk them down into marketing pieces and products.
In other words, build the airplane as you fly it.
Use Webinars to Help You Up-level Your Marketing Funnel
Video (or recorded webinars) creates engagement and interest in your brand.
According to the Online Publishers Association, that’s the percentage of Internet users who recall watching a video ad on a website they visited in the past 30 days. It gets even better. Of that 80%, 46% took some action after viewing the ad. See the rest of the stats at video brewery’s 18 Video Marketing Statistics.
Plan the content of your webinars, so you can extract 3 video clips from the recordings to create better email marketing and landing pages for your next sales webinar.
Chunk the video recordings into mini-video clips and use them to convert people to join your webinars.
Because… video is the best viral marketing tool in town.
Video helps attract, engage and pre-sell viewers on your message and branding, which drives up registrations and attendance for your webinars.
Want to know how to make your videos convert better?
Create High-Ticket Products From Webinars
Next, identify the best parts of the webinar recordings and have them edited and created into either a coaching program that stands on its own or use them as bonuses to build up the value of your high-ticket coaching program.
If you market the video recordings as a package, you want to stay in the $97-$197 price range depending on your market. Pricing can go higher.
If you’re not sure how to position your pricing, make sure you leave your questions below this post and I’ll be happy to help.
If you choose to use the webinar videos as bonuses, you could sell live coaching or membership coaching for $997 and up and give the bonuses as added incentive to buy the program at the higher price point.
After people sign up for your group coaching, make sure you start seeding your high-ticket one on one coaching upsell two-thirds through the program.
Webinars Can Build Your Brand in a Heart Beat
If you did all of this work separately, you would spend 5 times the energy and miss the social proof when eager participants share their success stories live as a result of your coaching. The initial participants in your live coaching (even if you didn’t land a ton of them) will help you build rapport, connection and hone in on what’s really ticking in the hearts of your audience.
They will help you build your brand. Let them.
Build the airplane as you fly it. Get out on the runway and take a spin. If you need a hand, let me know. I’m here to help you get ready for take off.
To Your Phenomenal Success,
Beth Hayden from Copyblogger struck gold again with her “Boost Webinar Conversions With These 5 Tips.”
Once again, she reminds us of the power of effective sales copy.
While she doesn’t come right out and say it,your webinar sales process starts as soon as prospective client reads your sign-up form.
Step One: Boost Webinar Sales With Better Sign Up Forms
Create a riveting webinar title and convey a promise that speaks to your webinar audience’s biggest and most hopeful outcomes.
“Don’t be afraid to use words like: shocking, amazing, unknown secret etc. All of these words get readers to stop long enough to examine the rest of your webinar copy.”
It’s what jolts them out of online indifference and into a state of curiosity.
List ONLY 3 power-packed benefit bullet points on your sign up page.
Highlight the big benefit webinar takeaways. Focus on the benefit of the benefit.
Don’t focus on sit-ups. Focus on the six-pack abs that will garner lots of positive attention. That’s what they’re really after.
Last but not least, harness the power of a compelling webinar call to action.
Sign up now!
Step Two: High-Connection Makes Webinar Sales Soar
Before you get into the meat and potatoes of your content, make sure you take 5-10 well-crafted minutes to share your story.
Beth Haden’s article: accurately directs you to “describe a situation where you struggled with something and then figured out a way to break through that problem or issue.”
Just don’t leave it at that. Be aware of your audience’s deeper need.
The “story recipe” for soaring webinar sales needs to be peppered with anticipatory moments that seed your audience’s minds with curiosity.
It’s all about peppering your story with elements that draw people toward your coming offer. This move ensures that no one hears tires screeching when you transition to your webinar sales pitch.
When you help webinar participants feel connected to you, they’ll WANT to know how to get more of you in their lives.
Step Three: Earn Your Webinar Sales Pitch
“You can “earn” your selling time by delivering useful, unique, relevant content. Then exude confidence in your offer, and take your time explaining your product or service.” I love how Beth Hayden really laser focuses on what really counts in her Copyblogger article.
Your webinar sets the stage for your offer.
When done well, you “earn” your selling time, because you’ve spent time up front “earning” trust through service.
Nothing is more powerful for building rapid online trust, credibility and sales than client-centered webinars.
Step Four: Embed “Hooks” in The Webinar Sales Funnel and Presentation
When done right, the “hooks” you embed in your webinar sales funnel are the keys to attracting, engaging and keeping webinar participants glued to their computer screens.
“Without hooks, there are no sales. I am not talking about the painful, metal hooks used on a fishing trip. I’m talking about the emotional, personal and highly targeted mental hooks that are going to get into the minds of your audience and stay there.”
Scale My Business laser targets how to employ hooks and 15 other sales elements to frame your “selling time” for maximum impact.
Ready to take your webinar impact and sales to new heights?
Find out how to super-serve your audience and super-size your webinar sales today.
To Your Phenomenal Success,
Tools That Fuel True Client Engagement
Online Webinar Courses Create Freedom
If you’ve got a book or product related to helping people improve their lives, then you’ve also got the potential to re-position it into a “high-ticket” webinar course.
Sound like a lot of work?
It’s not if you have someone who does the heavy technical lifting for you. Otherwise, you can work your fingers to the bone and still not achieve the wealth and health that webinar events and courses can bring.
You can “wait” for your information to be purchased by buyers on Amazon or ClickBank, spend time and money promoting your book or easily recreate your work into a high-engagement, high-ticket online webinar that builds wealth fast.
If you’re a doctor, naturopath, life coach or wellness coach, then you’re already heavily scheduled with clients. Just organizing your work in a book or sequential program was a daunting task, let alone all the marketing that comes after. Continue reading