Creatively Marketing Health Solutions Inspires Change
Innovative Health Solutions Don’t Change Behavior
If you’re like most of the health and wellness professionals I’ve worked with over the years, you’re dedicated to improving the motivation of those who desperately need powerful health solutions.
You would think that the fact that you may be an expert or published author would be motivating enough to get their commitment in using your innovative health solutions, but research shows that the struggle goes much deeper than that.
Books are sold and CD sets fly off the shelves, but many people don’t do any more than read or listen to the information. While they think that the ideas are good and make sense, they still only micro-invest, while others take your health solutions and jump in wholeheartedly.
You would think that people suffering with anxiety, chronic fatigue, fibromyalgia, arthritis, diabetes, and crohn’s would want to be better, right?
Why Health Solutions Aren’t Enough
You would be mistaken if you think it’s a matter of want or desire. They all desire the outcome, but they often struggle with “no motivation to do anything.”
After struggling long-term, they are very hesitant to disturb what little balance they’ve established in their lives. Ask me how I know.
I desperately wanted help with my issues, but worried that there would be negative consequences or that I wouldn’t be able to do all that was required of me. It takes a ton of energy to keep going when you’ve been coping with chronic illness.
The “idea” of implementing some of your health solutions messes with their inner ecology. While they’re not well, at least they know what to expect if they keep most of the elements in place.
So, while your health solutions make sense, prospective clients fear “rocking the boat.”
Think about your own life. How many instances have you feared “rocking the boat” when it came to a struggle you were trying to overcome?
…like changing how you market for clients????
Address Underlying Fears To Make Health Solutions Stick
While the right information can be helpful in raising awareness, it doesn’t get up and under the hood of long-term habits. It takes a different tack to get them on board with necessary lifestyle changes.
That’s why it pays to understand Stages of Change from Psychology and and how that informs the Buyer’s Journey spoken about in marketing circles.
No lifestyle change can take place based on information alone. The information must include the client’s natural decision making processes so they’re first “motivated” on the idea of change BEFORE being “sold” specific health solutions.
Before sharing one of the most powerful ways to do this, I’d like you to answer this question:
How do you eat an elephant?
Answer: One bite at a time. Right?
“Health Solutions” Are Embraced When Delivered In the Right Format
One bite at a time is how we help people overcome long-standing fears that keep destructive behavior in place.
Rather than producing more content, the answer to engaging more people in actual change versus just trying to sell services from your site will both surprise and delight you.
While 25% of the people who read your eBook or blog will take action, approximately 75% will be left with partial or no engagement with your work.
That 75% also represents 75% of missed revenue generating opportunities. Their deeper health transformation and your income are two sides of the same coin.
If this large group of people who need your solution, don’t get help in overcoming their ambivalence, they’ll skim right past your health solutions and keep surfing endlessly and continue to suffer.
They’ll suffer not only from health issues, but from their habitual pattern of just skimming the surface instead of embracing change.
How do you reach people who are challenged to commit?
Create a “Mastermind” For Your Health Solutions
By creating a short but power-packed series that allows you to deliver your health solutions in a safe, trusting and informative mastermind event, you forge a more personal connection that has the power to reach them where they live.
When it comes to living with health disorders, I know from personal experience the isolation and pain that comes from bearing the weight of a disorder and wanting change, but not having enough oomph to get over the hump.
It’s always come down to the power of connection. For my own recovery and the thousands of lives I’ve supported over decades, connection is what helps overcome the fears and builds a foundation of strength.
During a “Mastermind” Event, people get the opportunity to ask personal questions that relate their fears and worries while working through your program. It’s a dynamic way of engaging designed to be created and used again and again with little to no work on your part.
The best part?
Health Solutions “Masterminds” Rapidly Change Many More Lives
With the Health Solutions “Mastermind” event, you can literally serve thousands more people while working much fewer hours.
It’s so rewarding to meet people at their model of the world and awaken their resilience while helping them solve long-term chronic health disorders.
Your health solutions can have so much more impact when you learn the almost overnight process to connect, engage, inspire and transform more lives.
Don’t be afraid to take a few minutes to see what’s possible. After all, that’s what you’re asking your readers and clients to do, right?
If you’d like to discover how to serve more, earn more and work less, I’d love to discuss it with you.
Sign up for your Free Resource Guide: Wellness Profits: How to Quickly Create “High Ticket” Programs to Help More People Heal Their Lives.