Don’t Lose Valuable SEO Juice Chasing Social Media “Likes”
If you’re spending a ton of money on social media marketing, because it “seems” easier than SEO, think again.
You don’t have to be an SEO blogger to get your online act together.
While everyone in the fitness and wellness industry is scrambling to keep up with social media, the industry giants are grabbing the FREE, natural and organic reach through SEO.
The only difference between them and you is that you just don’t realize that you may be losing time, visibility and money.
SEO ranking is easier than you think and it’s a holistic approach to achieve your marketing goals.
The First Step to SEO is To Be Visible
Sounds pretty easy right?
Get a website. Get hosting. Get a domain.
You’re up. That’s it!
The next step is to get your “SEO” Mojo on to give your site visibity.
Time is money and even one “SEO” error will get your coaching or holistic site can be sent to the Google “time out” corner for bad behavior until the error is found and fixed!
Think about it.
When you need help, do you go to Facebook or Pinterest to search?
You do a keyword or keyphrase focused “SEO” search and go to Google, Yahoo or Bing!
That’s why it’s so important to be as client centered in your online marketing as you are in your sessions!
Prospective clients are looking for what you offer – make sure they can find you by learning how to use keywords properly in your blog posts and articles.
The last thing you want to be doing is pouring out great solution focused blog posts for your prospective clients and not have your posts show up in search engines because they weren’t super seo charged! The world needs your coaching, healing and holistic solutions now more than ever!
The Second SEO Step Is To Evaluate Cost to Outcome
If you’re online, you’ve probably gotten into as many social media channels as possible. It pays to be engaged in social SEO. You may also be paying for ads on social media so you can get in front of targeted customers.
Have you measured how many “Likes” translate into buying customers?
It’s great to be popular, but it doesn’t pay the bills.
When I went on this mission to help wellness professionals, I knew what I was getting into. Those of us who’ve served others as our primary profession think of ourselves last and everyone one else first.
If you’re serious about taking your service, book or product to the next level, you’ve got to show up where it counts and that’s through search.
Creating a blog SEO campaign can make all the difference to your bottom line. “SEO” is a fully-integrated approach that requires a balance of onsite and offsite SEO activities that build links back to your website.
While social media is an important aspect of the process, makes sure you deeply understand or partner with someone who knows how to put all the pieces of the puzzle together or you’ll spend time on activities that don’t bring your desired results.
When prospective clients are seeking help for your expertise, they type their problem into a search box and wait for their options to show up.
Instead of putting ads in front of people who might be interested on social media, put SEO juice into your marketing so clients who want help right now can find you through your site.
It doesn’t get any more targeted and client-focused than that.
The Third SEO Move Is To Assess Your Opportunities
You can always do what you’re used to doing or consider that the latest Google Algorithm has shifted the world on its axis again and it impacts every conscious Coaching Business owner, healer and holistic practitioner.
How do you find opportunities in spite of the changes? You look at where you and your biggest competitor’s are.
If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle. ― Sun Tzu, The Art of War
How do you apply this ancient wisdom to your current efforts to get your message to those who need you most? Entrepreneur.com says:
Don’t get blindsided; pay attention to anything your competitors do. Set up intelligence files for each competitor. Look for articles about them in trade journals, newspapers and magazines. Study their websites.
It pays to follow the people who are doing better than you. Your best ranking opportunities lie in learning from others and determining missed SEO ranking opportunities.
After all, the best parts of ourselves only reveal themselves when we’re up against a challenge.
There are plenty of “SEO” ranking opportunities available. It’s just a matter of who will step up to claim them.
While you’re busy being a tremendous advocate for your clients, I’m here to advocate for you.
Get your SEO mojo on!
To Your Phenomenal Success,