How to Write Client Attracting Blog Posts
Have a blog to attract clients to your business?
That’s great news for the success of your business. Whether looking for local or online customers, blog posts are like the roots of a solid client attraction plan. They need to go deep and wide for upward growth.
Tom Crawford outlines a great engaging format for blog posts to help you connect better with your readers. Check out his full article at: http://tom-crawford.com/structure-engaging-blog-posts/.
Tom recommends that we engage our readers in 5 sequential stages in all of our blog posts.
Before I share his concepts, I would like to encourage you to write to ONE person in your niche market.
#1 – Attention Grabbing Blog Posts Rule
The most important part of your blog posts?
Your headline should speak immediately to the desires and worries of your specific market.
If you’re marketing to women trying to save their struggling marriages, you might take a keyword phrase like “save your marriage”, and create a couple of blog posts like these:
“How to Save Your Marriage in 3 Simple Steps”
“How to Save Your Marriage Before It’s Too Late.”
#2 – Great Blog Posts Hook Your Readers
Tom says that the hook is about engaging readers with a story. I agree. Stories have a way of drawing readers closer to us.
When I first started it was hard for me to do this, I hadn’t yet let go of the idea of marketing to everyone (I was afraid of missing out on someone – that darned scarcity thinking snuck up on me!), so my language was vague in my blog posts and marketing.
Looking back, I now know that I hit my Upper Limit (discomfort with becoming vulnerable to my readers and choosing one group to serve).
I like to encourage my clients to engage through the art of asking facilitative questions.
Ask questions that recognize and validate the top concerns of your audience. “Do you wake up in the middle of the night thinking about how to connect with your husband?” When you ask these kind of questions in your blog posts, you capture the heart of your ideal clients concerns.
#3 – Demonstrate a Problem in All Blog Posts
The problem you discuss has to address the most pressing issues of your niche market. If you’re not clear on EXACTLY who your market is, the problem you describe in blog posts will be too general to be perceived as valuable.
This is a reminder that our writing needs to be all about them and not our own ideas. The clues to what your readers most want lie in the groups they visit online and the keywords they use to find them. Make it a practice to visit your competition’s websites and read their blog posts for ideas to stimulate your own thought processes.
#4 – The Solution
Tom says that you need to offer a specific solution to the problem raised earlier. For best results, briefly describe ONE concept about how your reader can save their marriage. You could also do a list in some of your blog posts with one to three ideas on how they can help their marriage. The idea is to keep it focused without overwhelming.
#5 – Wrap Up
Do you want the reader to leave comments?
If so, then make sure you leave a “Call to Action”. “I’d love to hear your take on this post. Please let me know what most resonated with you by leaving your comments below.” This is a great way to start getting blog posts populated with comments from readers.
If you want them to click a link, “Click Here for additional Tools” to help them on their journey toward ________ (fill in their specific health, wellness or life issue).
Have a Free Report?
Ensure Your Blog Posts Offer a Free Report in Exchange for Email Addresses
This step alone will help you nurture your relationships through your email marketing outreach.
Don’t Fear a “Call To Action” in your blog posts. In my experience successful marketing outreach is marinated in heart based marketing.
I always taught my mental health teams to use marketing so they could engage diverse clients at different stages of change. Sometimes people who need help, need that extra little push or tug and that’s the beauty of the “Call to Action” when delivered correctly in your blog posts.
Serving is about stepping outside your comfort zone and asking your prospects to come closer to a solution …. One step and one click at a time.
I’d love to hear your comments on how these steps will help you reach out to the people who need your solutions. Leave your comments below and I’ll be in touch.
P.S. Read Tom’s Full Article At: http://tom-crawford.com/structure-engaging-blog-posts/