Use the “Pause” in Network Marketing
Now that you have a High Voltage Introduction to share with those you meet, it’s time to take it to the next level. After you share your powerful message, it’s important to use the POWER OF THE PAUSE and breathe!
Let your listener take it in and let them make the next move. One of the worst things you can do is keep talking. It’s the kiss of death with regard to staging and pacing a prospecting conversation.
Share your message and let them ask you about it before you say another word. If they don’t ask, don’t tell.
This is a nuance of what is termed permission-based marketing. It’s respectful and it empowers you to facilitate a conversation instead of driving it.
After you share your introduction if they don’t pursue you to tell them more, be sure to ask about them. Be genuinely interested in them. This will keep an open flow of energy between the two of you.
If your prospect doesn’t react to your message, then they’re not interested. One thing you need to keep in mind is that when you’re “cold calling” in a conversation, not everyone is a prospect. But everyone knows a potential prospect.
Learning how to pace and stage your conversations is crucial to becoming a trusted advisor to those you hope to serve.
Before prospects buy any products they have to “buy you.” The more relaxed and at ease they feel, the more likely they’ll want to have more conversations with you. That’s what opens the gateway to their friends and family network.
If you pursue your listener by talking more and trying to sell them on how much you love your products or how many conditions can be helped, you end up pushing them away.
Relax, talkative pursuit doesn’t work, but you already know that.
Be mindful in your marketing and watch your business and income grow!